All advertising elements that use the Transference Healing branding, name or logos must be of a professional standard in terms of design, content and finishing.

To support you to easily create such materials, we have provided a variety of design elements for you to use. These elements were created to meet Transference Healing specifications. Whether you wish to advertise in a newspaper, magazine or newsletter, it is recommended that you utilise these elements, as the foundation of your design.

Due to the nature of advertising and the range of different publications, resolution requirements, size specifications etc. we are unable to provide design templates for you to use. We have, however, provided the following design elements:

• Branding elements you can use to create an advertisement, including the ‘starry background’ and Transference Healing font.
• Examples you can use, as a guide for creating your own artwork, both for advertisements and business cards.
• Transference Healing logos.

There are a number of ways, you can use the design elements provided to create an advertisement:

• If you own and can use design software (such as Adobe Illustrator), you can create the advert yourself. If you are creating material for a printed publication, please be aware that the publication will have certain specifications you will need to meet. Ensure you seek all relevant requirements before designing begins. DO NOT use Microsoft Word, Publisher, PowerPoint etc. to design your advert if it is being submitted to a publication. Most publications will require a more finished format.
• Some publications offer free (or discounted) advertising design – ask them when booking your ad.
• You can also locate a Graphic Designer to create your advert for you. Employing a Graphic Designer will come at a cost, so it is important to have a clear idea of what you want before employing their services. This will decrease unnecessary, back and forth that can increase costs.

NOTE 

Please note that in order to meet Franchise specifications, all Australian Graduates must include the Independent Operator Notice in their advertising materials.

You can choose to design an advertisement using the Transference Healing name or logo that deviates significantly from the templates provided on this platform. In these situations, the following specifications must be met:

• Alexis Cartwright is acknowledged as the founder, anchor and channel of the Transference Healing modality.
• The Transference Healing logo is left unaltered.
• The material must be of a suitably professional standard.
• The advert must include the Independent Operator Notice (Australia only).
• The material must be approved by Transference Healing prior to use.

When you are determining if a publication is right for you, you should consider some key factors, including:

• Who are the potential clients you are trying to reach?
• What sorts of things do they read/view?
• Where do they live?

Choosing the right kind of publication to advertise in is critical. Transference Healing is usually sought by people who have tried traditional healing and are looking for something more alternative and fulfilling.

It is best to avoid more mainstream publications, including medical or fitness based enterprises. The people who read these publications often find the concept of alternative healing too confronting. Instead, choose publications that are open to spirituality, mind/body/soul wellbeing, and more alternative healing concepts.

It is also useful to place small advertisements in local newspapers in the alternative healers section.

Do you want to source clients from your local area, or will you be offering absentee healings?

If you want to begin locally:

• Look into your local newspaper or community newsletter.
• Look for local businesses that complement yours. Do they send their customers a regular newsletter? Do they offer advertising in these publications?
• Make sure you carefully consider each option and whether they are suitable for your services.

If you want to reach a wider audience:

• Spiritual magazines that have state-wide or national distribution can be a great place to advertise.

Remember, one of the most effective forms of advertising is word of mouth. It is extremely beneficial to make it easy for people to find out more about you. A great way to do this is by creating a professional and well-maintained website and social media profile. Websites can be updated regularly, and make it easy for people to find you, regardless of their location.

From time to time you may get publications calling you, offering you special deals and discounts to advertise in their publication. Always ascertain the legitimacy of a publication and use the following tick list BEFORE making your decision or handing over any payment or credit card details:

• Is the publication legitimate? Does it actually exist? (Though unlikely, it is possible to receive solicitation from fraudulent organisations).
• Is it a suitable publication for your services?
• What is the reach of the publication and where is it distributed? (IS the coverage you receive worth the money, and will it reach your target audience)?
• What is the cost and size of the advert?

Firstly, think about your budget.  You can spend a lot of money on advertising, but to have the most effective impact, you need to know your budget and who you wish to reach.

• Be consistent. As a rule of thumb, you must advertise to the same audience at least three times in order to reach potential customers. Choose a publication that you can afford to advertise with consistently.
• Ensure your designs are high quality and your content well-written. People associate the quality of your services with the perceived quality of your ad design.
• Branding (that special look and feel that represents your business) is important and will alter your impact. Using a consistent design/brand helps you to build “recognition”. People also look at images / logos more than text – so using the right images / logos / branding will help you draw in more people.
• What you say in your advertisement is important. Be consistent with your message. Choose what you want to say (your core messages), and say the same thing, over and over. Repetition is a very powerful technique to get your message across.
• Less is more when it comes to content. You often only have a small space for your ad. Rather than stuffing it with text, choose short points to include in your ad and then direct the reader to your website for further information. Ads are rarely used to provide 100% of information. They are designed to catch people’s awareness and interest, enough for them to take the next step (which is to call you or visit your website).
• Tailor your content to the needs of your clients. Put yourself in their shoes. What would you want to see in an ad that would make you want to find out more?
• It is also important to realise that is it usually your energy that attracts those you have contracts to work with. You should ensure that your advertising reflects who you are. If you are using the standard advertising elements provided by us, you are accurately representing Transference Healing, but you will need to add a little something of you, too. This helps people energetically identify with you as a person.

Advertisements look best if they are well designed, have limited but well-chosen written content, and contain images that represent the frequency of Transference Healing. You must ensure that you get your key message across. To do this, be clear about what that message is. You must really think about what it is you want to say. We have provided suggestions for advertising terminology on this site to support you. Remember people will be attracted to your energy, so focus on customising your ad in a way that reflects your frequency.

Whether or not you make customisations, it is a great idea to include a photo of yourself in the advert. People will often resonate with your personal energy. Seeing an image of you goes a long way. It minimises fear and creates credibility.

At the bare minimum, it is important to provide clear contact details in your ad:

• You email address is the most important contact detail to provide. That being said, hotmail or gmail email addresses (free email addresses that are not attached to a professional domain name) can work against you. They can create trust issues with potential clients.
• A phone number is also very important. For security reasons, avoid advertising your home phone number and address. A mobile phone number is recommended.
• If you have a website, include it in your ad. This is the best advertising tool you have!

Websites or at least ‘holding pages’ act as a globally accessible ‘brochure’ for your services. They are a fantastic support to any kind of promotion. They inform people about you and your services, which makes your ads so much more effective. They also give your potential clients a sense of security when they are considering your service.